This is an Exempt position reporting to the Director of Digital and Media Relations.
The Social Media Coordinator is responsible for creating engaging social media content to tell PPNYC’s story and advance its mission. The Social Media Coordinator will help ensure that PPNYC’s brand, programs and initiatives are promoted effectively through social media platforms. Coordinates PPNYC’s interdepartmental social media workgroup to identify and promote programs and events on social media. Plans and produces a bimonthly social media calendar and incorporate social media in press and earned media planning. Assists in the development and implementation of online advocacy and educational campaigns to engage and educate PPNYC activists and advance PPNYC’s mission. Drafts posts for social media channels and replies to comments across all social media platforms. Creates short-form video and graphics for social media. Monitors social media and news for relevant breaking news, trends, pop culture moments that are potential social media opportunities. Runs and analyzes metrics reports on a regular basis and communicates to Director of Digital and Media Relations. Supports social media efforts at special events, including taking photographs and editing photographs. Completes all responsibilities according to established protocols, policies and standard practices in the areas of ADA and regulatory compliance programs such as HIPAA.
QUALIFICATIONS & EDUCATION
Requires Bachelor’s degree or equivalent experience. Requires creativity, strong writing skills, experience with and knowledge about social media platforms (Facebook, Twitter, Instagram, LinkedIn, Tumblr, YouTube); proficiency with smartphone photography, videography and social media apps. Must have a strong interest in reproductive health, rights, and justice advocacy; must be enthusiastic and familiar with online tools and tactics; must have strong written, verbal and organizational skills. Graphic design experience, working knowledge of online advocacy systems, and/or Spanish-language profienciency a plus.