JOB: Instagram – California

Community Discovery Producer (Instagram)

Location: Menlo Park, CA
Instagram’s Community team is responsible for discovering and elevating distinctive voices from our 300 million monthly active people on the platform. We produce features for Instagram’s editorial channels, and inspire and support events such as InstaMeets all over the world. We are looking for a Community Discovery Producer to join the community team, who will coordinate and manage initiatives that drive meaningful discovery of the Instagram community among the wider world—through Instagram’s social media channels, effective cross-functional relationships, and within the Instagram app. The ideal candidate has deep experience with social media best practices, and thrives in a collaborative, entrepreneurial environment. The role demands creativity and flexibility, as well as a genuine passion for online communities, social media and emerging digital trends.


  • Identify and surface trends, events, and people within the Instagram community
  • Manage the presence of Instagram on existing platforms and new areas of growth in collaboration with a wider editorial team
  • Be able to devise innovative ways to engage and reach a new audience through social media channels and within the app
  • Be data-driven by analyzing performance and engagement in different platforms, reacting accordingly
  • Assist in day-to-day projects for the community team, including advocacy initiatives and events
  • Devise ways to interact with the community regularly as well as pitch content ideas based on that communication


  • 5+ years experience in a social media manager role within a media or content generating organization
  • Experience with content management systems, team collaborative project management, front-end database software
  • Experience understanding data and analytics to inform content decisions and comfortable taking a data-informed approach to measuring past initiatives and implementing new ones
  • Creative problem-solving for operations and workflow design
  • Respectful, courteous, and graceful in representing the Instagram community team in our communication with the wider world
  • Ability to work in a team-oriented, rapidly changing environment
  • Demonstrated experience in creative and unconventional thinking, and the organizational skills to assist in scoping and executing on cross-functional projects
  • A love of Instagram

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