Real World Pricing & Negotiating
Changes in how photography is licensed and used have left even veteran photographers scrambling to calculate the true market value of their work. With prices all over the map, how do you figure out what to charge?
In this practical and incisive interactive seminar, Bill Cramer draws on his experiences as a photographer and founder of Wonderful Machine to help photographers answer this critical question. Using real negotiations, estimates and invoices from real photographers and real projects, Bill walks you through the process of identifying key negotiation points, leveraging opportunities to showcase your value, and calculating what the market will bear.
Group Website Critique
Using knowledge gleaned from countless portfolio and website reviews for Wonderful Machine photographers, Bill provides candid and insightful feedback on photographers’ websites. A limited number of attendees will get direct feedback on their sites* but everyone who shares in the discussion will get unprecedented insights into what makes (or breaks) an effective website presentation. From image selection and sequencing to gallery organization and navigation, Bill will help you hone the most important tool in your branding and marketing arsenal!
*Be sure to complete the Website Participation form to have your website considered for review!
Extended Q&A Session
Want Bill’s feedback on an estimate you’re working on or didn’t get?* Need help negotiating with a difficult client? Struggling with any aspect of pricing or negotiating? Bring your questions to our optional extended Q&A session following Real World Pricing & Negotiating.
*For Bill to give feedback on an existing job or estimate, you must email all relevant emails and paperwork (with private information redacted) to Bill@BillCramer.com at least 48 hours before the event. Be sure to put “ASMP Seminar” and the city name in the subject line.
Richmond Program Schedule
1:00-3:00 pm — Group Website Critiques
3:00-3:30 pm — break
3:30-5:30 pm — Real World Pricing & Negotiating presentation
short 15-minute break
5:45-6:45 pm — Extended Q&A Session
Please note that the venue requires a hard stop at 7:00 pm
Wednesday, January 15, 2014
1:00 PM to 6:45 PM
Doors open half an hour earlier.
Virginia Commonwealth University, Commons Theater, 907 Floyd Ave
Richmond, VA see a map
0.00 — ASMP Leader
35.00 — ASMP Member
70.00 — non-member
50.00 — Professional Association member
10.00 — Student
0.00 — VCU student/faculty
This registration fee will admit you to one, two or all three segments. Remember: If you want your website to be critiqued, you must also submit a Website Participation form with your registration.
Bill Cramer is founder and CEO of Wonderful Machine, a curated directory of high-quality photographers serving commercial and editorial clients worldwide. He is also an accomplished photographer in his own right, specializing in environmental portraiture for a wide range of corporate, editorial and advertising clients including Forbes, BBDO, Comcast and Accenture.
In 2007, seeing an opportunity to build a better mouse trap, Bill created Wonderful Machine as a “source book on steroids.” In addition to providing clients with an eclectic selection of photographers from around the world, Wonderful Machine aggressively promotes those photographers using email campaigns, print mailers, web ads, social media, publicity, phone calls, and portfolio events. Wonderful Machine also offers photographers a host of consulting services including help with estimates, production, web design, photo editing and more. The staff members frequently participate in industry events and contribute a popular monthly column on Pricing & Negotiating for aphotoeditor.com. Wonderful Machine currently works with over 700 photographers in 50 countries.