Seminar: Real World Pricing & Negotiating

Register today to attend a Group Portfolio Review, Pricing & Negotiating Seminar and/or Interactive Estimating Workshop for one low price.*

Real World Pricing & Negotiating

Changes in how photography is licensed and used have left even veteran photographers scrambling to calculate the true market value of their work. With prices all over the map, how do you figure out what to charge?

In this practical and incisive seminar, Bill Cramer draws on his experiences as a photographer and founder of Wonderful Machine to help photographers answer this critical question. Using real negotiations, estimates and invoices from real photographers and real projects, Bill walks you through the process of identifying key negotiation points, leveraging opportunities to showcase your value, and calculating what the market will bear.

Group Portfolio Reviews

Using knowledge gleaned from countless portfolio reviews for Wonderful Machine photographers, Bill provides candid and insightful feedback on photographers’ portfolios and/or websites. A limited number of attendees will get direct feedback on their work* but everyone who shares in the discussion will get unprecedented insights into what makes (or breaks) an effective portfolio presentation. Don’t miss this extraordinary opportunity to hone the most important tool in your branding and marketing arsenal!

*Participants who want their portfolio or website reviewed must register for the event and also complete a separate Group Review registration with a modest additional fee. Spots are limited, first-come first-served!

Interactive Estimating Workshop

Following the lecture, attendees can stay for an optional 1-hour interactive estimating workshop where attendees will work together on estimates for hypothetical jobs with Bill’s feedback and support.

Baltimore Program Schedule

3:00-5:30 pm — Group Portfolio Review
5:30-6:30 pm — break
6:30-8:15 pm — Real World Pricing & Negotiating presentation
8:30-9:30 pm — Estimating workshop

Tuesday, February 12, 2013
3:00 PM to 9:30 PM
Doors open half an hour earlier.

address TBA
Baltimore, MD


0.00 — ASMP Leader
35.00 — ASMP Member
70.00 — Non-member
50.00 — Professional Association member
10.00 — Student

This registration fee will admit you to one, two or all three segments. Remember: If you want your portfolio or website to be reviewed, you must also register here!

The Speaker
Bill Cramer is founder and CEO of Wonderful Machine, a curated directory of high-quality photographers serving commercial and editorial clients worldwide. He is also an accomplished photographer in his own right, specializing in environmental portraiture for a wide range of corporate, editorial and advertising clients including Forbes, BBDO, Comcast and Accenture.

In 2007, seeing an opportunity to build a better mouse trap, Bill created Wonderful Machine as a “source book on steroids.” In addition to providing clients with an eclectic selection of photographers from around the world, Wonderful Machine aggressively promotes those photographers using email campaigns, print mailers, web ads, social media, publicity, phone calls, and portfolio events. Wonderful Machine also offers photographers a host of consulting services including help with estimates, production, web design, photo editing and more. The staff members frequently participate in industry events and contribute a popular monthly column on Pricing & Negotiating for Wonderful Machine currently works with over 600 photographers in 50 countries.


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