APA: What’s working now?

What’s Working Now – Photographers Share Their Success Stories
The internet is full of marketing gurus and consultants……

They tell creatives how to successfully market their businesses:
“Blog about this”, “Connect with that”, “share everything”!

The question is, How do you define “successful marketing”?
Page hits? Portfolio call-ins? Bid requests? Getting the job?

Join us on October 22nd, in Chevy Chase, Maryland, for a very frank panel discussion with three regionally based photographers, who are all highly regarded on the national level. This will not be a bullet-pointed presentation on how to become famous, but an honest discussion of strategies that have worked, and more importantly, how they have converted these marketing efforts into getting new work (Spoiler Alert: No two strategies are the same!)

The session will be moderated by Wonderful Machine producer Craig Oppenheimer, who has liaised on dozens of shoots between various photographers and national clients. He is also known for his occasional posts on http://www.aphotoeditor.com. We’ll also bring in voices from other creative fields and talk about what gets their attention and what helps them decide who to choose for a project.

Our Panelists:

Douglas Sonders splits most of his time between DC, NY and LA for both still and video advertising shoots. A giant in the social media realm (14,000 twitter followers, 3,711 facebook friends, and a Klout score of 76), his clients include Apple, Ford, National Geographic, and Rolling Stone Magazine. He has been featured in articles in Photo District News, Digital Photo Pro, Shy Magazine and in advertisements Adobe, Phase-One, and Intel. He is also a contributing editor at fstoppers.com.

Clark Vandergrift is a location-centric people shooter who specializes in conceptual and narrative imagery. He is known for turning his fine art personal work into paying jobs. He has created images for the likes of Coors, Johns Hopkins, T.Rowe Price, and the Washington Nationals. He lives in Baltimore when not traveling the country on assignment.

Robb Scharetg has been hired by many of America’s leading ad agencies & design firms to create narrative based branding images for their clients for over 20 years. In the process he’s been to over 34 countries and 46 states. Robb was recently selected as one of Archive Magazine’s “Top 200 Advertising Photographers Worldwide for 2012/13″, and was also included in “Boom Two – One Eyeland” – a book showcasing the work of some of the best Ad Photographers globally. Robb’s clients include Bank of America, Forbes, Lilly, and Sony. He is based out of Bethesda and San Francisco.


Monday, October 22
6:30pm – 9:00pm (program begins promptly at 7:00pm)
4-H National Conference Center
7100 Connecticut Avenue NW
Chevy Chase, MD 20815
Bus Route 1, 11, L8
Free Parking is available on-site.

Online (until Oct. 22 at 5 pm) – $15 / $25 / $10 (members / non-members / students)
At the door – $25 / $35 / $15
Get your ticket here

Light appetizers and drinks will be available.


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