Free Biz Skills lecture (NYC)

Sustainable Business Models: Issues and Trends Facing Visual Artists

The rules of the game have changed and it’s no longer business as usual in today’s crowded visual arts marketplace. As clients revise their marketing strategies to keep up with new outlets and technologies, imaging professionals are responding by adapting their own business models and evolving from the old “shoot and sell” prototype. Creatives who understand the options and are willing to make the commitment to develop new approaches will succeed. Join thought leaders to discuss the impact of shifts in the industry, and creative approaches to compensation that will lead to sustainable business models for imaging professionals.

Schedule of Events

9 am Welcome — Gene Mopsik, ASMP Executive Director
9:15 to 10:15 am A Candid Discussion with Working Pros. Have they found the answers?
A discussion with leading advertising, commercial, editorial, and journalism photographers about necessary and successful business transitions for the changed visual media industry. By creating a casual setting, we hope to allow for real world questions and conversation with this diverse group of amazing imaging professionals.
Moderator: Jay Kinghorn

10:15 to 10:45 am 30 minute break
10:45 to 11:45 am Current Distribution Models that Offer Compensation to Creators. Are these the answers?
This discussion brings together varied visual content distribution models from the traditional art buyer who adapts to serve clients new marketing needs to entrepreneurs building technologies that provide the infrastructure for the creator to sell direct.
Moderator: Jay Kinghorn

  • Liz Miller-Gershfeld — VP and Senior Art Producer, Energy BBDO
  • Allen Murabayashi — Chairman and co-founder, PhotoShelter
  • Susan White — Executive Director, Trunk Archive and former director of photography at Vanity Fair
11:45 am to 1:15 pm Lunch Break
1:15 pm Welcome back — Gene Mopsik
1:15 to 3:30 pm The Challenge: Sustainable and Ongoing Creator Compensation
Richard Dale Kelly leads a distinguished panel of progressive industry thought leaders in a conversation focused on what we really need and how to build it. Is the answer in technology, the Internet, high-end content or something else entirely?
Moderator: Richard Dale Kelly

Admission is free. Pre-registration is required.


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