How do you stand out in a crowded market? Not by spending the most and yelling the loudest — that’s a sucker’s game (and boy, do those suckers get annoying, fast.) The secret to gaining attention in a noisy world lies in making yourself irresistible at all turns: in person, on your website, over the phone, and of course, on all those crazy social media outlets that keep popping up all over the internet. Learn how to let your glorious creative light shine through in every aspect of your marketing, promotion and services, and have the time of your life doing it.
A simple, logical framework you can use to market yourself more effectively with less stress across all platforms, online and off
Strategies for improving your social media engagement that you can put to use immediately
Tips and tools on making your website and copy more compelling to prospects
Real-life examples of all of the above, including profiles of photographers who are successfully using social media to gain work and attention
Thursday, April 12, 2012
7:00 PM to 9:00 PM
Doors open half an hour earlier.
The Morris & Gwendolyn Cafritz Foundation Arts Center – Montgomery College, Room CF101, 930 King Street
Silver Spring, MD
0.00 — ASMP Leader
25.00 — ASMP Member
50.00 — Non-member
40.00 — Professional Association member
10.00 — Student
Colleen Wainwright is a writer-speaker-consultant who started calling herself “the communicatrix” when she hit three hyphens. She spent 10 years as an award-winning TV copywriter crafting ads for brands like Wheaties®, Gatorade® and Jell-O®, and another 10 acting in them for cash money. Since deciding she’d blow her brains out if she had to sit through one more meeting about which way the bears danced around the cereal box, Colleen spends most of her time teaching other creative souls how to talk about what they do in a way that wins them attention, work and satisfaction.