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ASMP’s Business as unUsual Webinar

Featuring:
Michael Bilbrey, Sr. Production Consultant
Leo Burnett USA

Wednesday, March 27, 2013
1:00 – 2:00 pm eastern
Additional Q & A at www.facebook.com/asmpnational from 2:00-2:30

For over 20 years, Michael Bilbrey has hired and worked with countless photographers to develop advertising campaigns for Leo Burnett — the 9th largest global ad agency and one of the most awarded creative communications companies in the world. Our conversation will focus on photographers’ self-promotion and how you can effectively communicate your vision, showcase your professionalism and address all those intangibles that go into the hiring decision. Full of visual examples, this program will help you develop marketing and sales strategies that work. Join us for an unprecedented opportunity to learn what top advertising professionals are looking for.

This exciting webinar is free for live attendees.

Join us Wednesday, March 27 — REGISTER TODAY!

Note: This live event will be recorded. Access to the recording will be:
- free for ASMP Members and webinar registrants
- $4.99 for non-Members who don’t register
Recordings of prior webinars are available at: www.ASMP.org/webinars.

ASMP’s Business as unUsual Webinar Series

With an emphasis on open and honest dialog, the Business as unUsual series focuses on providing information professional photographers can use right now to build or expand your business.

We provide the experts, you provide the questions. Come join the conversation!

Our April webinar features Frank Meo of ThePhotoCloser.com who will show us how to shift the focus of the creative call away from price towards value and win the job without being the lowest bid. Get ready to sharpen your sales and negotiating skills!

April 24
1:00 -2:00 pm eastern
Register Today

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ASMP’s January Business as unUsual Webinar:

Using PLUS to Add Value to Your Business

Register here — it’s free.

Featuring:
Jeff Sedlik, Founder & CEO
Picture Licensing Universal System (PLUS)

Wednesday, January 23, 2013
1:00 – 2:00 pm eastern

The PLUS Coalition came together to create tools that support the licensing of imagery in the internet age. These tools can help you negotiate terms effectively, craft legally sound licenses quickly and make it easier for people to connect your work with your contact information. Understanding how to use PLUS and why it matters will help you make better decisions and add value to your work. You can submit questions via chat or twitter (#ASMP) throughout the live webinar. You owe it to yourself and your industry to be part of this important discussion.

Note: This live event will be recorded. Access to the recording will be:
- free for ASMP Members and webinar registrants
- $4.99 for non-Members who don’t register

To register, go to http://asmp.adobeconnect.com/e6yne1ldha2/event/registration.html

ASMP’s Business as unUsual Webinar Series

Featuring one-on-one interviews with extensive audience Q & A sessions, this series brings industry consultants, art buyers and art directors, photo editors, corporate clients, futurists, technologists, industry observers and creators together to discuss the changing world of professional photography and how photographers can successfully adapt.

With an emphasis on open and honest dialog, the Business as unUsual series focuses on providing information professional photographers can use right now to build or expand your business.

We provide the experts, you provide the questions. Come join the conversation!

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ASMP 8×10 on January 15th

Join ASMP on Tuesday, January 15, 2013 in the Wechsler Theater on the American University campus and help cheer on eight of our fellow ASMPDC members as they take ten minutes each to present their work. This year we’ve asked that they highlight some of their personal work and talk about how it relates to and informs their commercial, editorial and other assignments. Don’t miss this lively evening from a diverse group of our fellow photographers as they show us their approach to the craft and business of making great images.

Uliana Bazar
Uliana Bazar is a Ukrainian documentary photographer and multimedia producer based in Washington, D.C. She is currently working toward a master’s degree in New Media Photojournalism at the Corcoran College of Art and Design in Washington with the documentation of post-Soviet immigrants in New York as her final project thesis.

John Boal
John Boal has been a photographer in Washington DC for the past 7 years and honed his skills as a portrait and documentary storyteller while a staff photographer at The News & Messenger from 2008 until he left to freelance in March, 2012.

Brad Howell
Brad Howell has been working in the photography business for 8 years. Brad draws from his background in theater and film to construct expressive and narrative qualities in his editorial portraiture. Recently moving back from New Mexico, Brad is re-establishing himself in the DC market.

Alex Jamison
Alex Jamison views and pursues photography as a graphic medium in the context of the fine arts. He served as apprentice to Frederick Sommer before moving to Washington in 1979. He has photographed art and architecture for institutional, corporate, and private clients. A master printer, he has made silver-gelatin and ink jet prints for special exhibitions at the National Portrait Gallery and the National Museum of American History.

Leena Jayaswa
Leena Jayaswal is an award wining fine art/documentary photographer and filmmaker. Her work often refers to identity issues. Leena is the Director of the Photography Concentration at American University where she has taught for the past 17 years.

Andrew Propp
Originally hailing from Washington D.C, Andrew Propp began experimenting with photography at the early age of seven. After earning a history degree from Whitman College and taking part in a documentary studies program in Portland, Maine, he returned to the DC area in late 2011. Andrew recently joined Washingtonian Magazine as a staff photographer.

Liz Roll
Liz Roll is a freelance photographer who has lived in the DC area for 26 years. After four years as a photographer at the American Red Cross, she became a freelancer, while also moonlighting for FEMA (Federal Emergency Management Agency). Over the years, she has photographed scores of natural disasters, from spring floods to earthquakes to Hurricanes Ike, Rita, Katrina, and most recently, Hurricane Sandy.

Jonathan Timmes
Jonathan Timmes is an editorial and commercial photographer based in the historic district of Georgetown in Washington, DC. He specializes in character-driven portraiture that is both modern and dramatic.

Register Now

When
Tuesday, January 15, 2013
7:00 PM – 9:00 PM
Social time starts at 6:30 PM

Where
Wechsler Theater
Mary Graydon Building, 3rd floor
American University
4400 Massachusetts Ave., NW
Washington, DC
campus map
Costs

$10.00—ASMP member
$20.00—non-member
$10.00—Professional Association member
$5.00—Student, AU Students Free with ID

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Register today to attend a Group Portfolio Review, Pricing & Negotiating Seminar and/or Interactive Estimating Workshop for one low price.*

Real World Pricing & Negotiating

Changes in how photography is licensed and used have left even veteran photographers scrambling to calculate the true market value of their work. With prices all over the map, how do you figure out what to charge?

In this practical and incisive seminar, Bill Cramer draws on his experiences as a photographer and founder of Wonderful Machine to help photographers answer this critical question. Using real negotiations, estimates and invoices from real photographers and real projects, Bill walks you through the process of identifying key negotiation points, leveraging opportunities to showcase your value, and calculating what the market will bear.

Group Portfolio Reviews

Using knowledge gleaned from countless portfolio reviews for Wonderful Machine photographers, Bill provides candid and insightful feedback on photographers’ portfolios and/or websites. A limited number of attendees will get direct feedback on their work* but everyone who shares in the discussion will get unprecedented insights into what makes (or breaks) an effective portfolio presentation. Don’t miss this extraordinary opportunity to hone the most important tool in your branding and marketing arsenal!

*Participants who want their portfolio or website reviewed must register for the event and also complete a separate Group Review registration with a modest additional fee. Spots are limited, first-come first-served!

Interactive Estimating Workshop

Following the lecture, attendees can stay for an optional 1-hour interactive estimating workshop where attendees will work together on estimates for hypothetical jobs with Bill’s feedback and support.

Baltimore Program Schedule

3:00-5:30 pm — Group Portfolio Review
5:30-6:30 pm — break
6:30-8:15 pm — Real World Pricing & Negotiating presentation
8:30-9:30 pm — Estimating workshop
FULL DETAILS

When:
Tuesday, February 12, 2013
3:00 PM to 9:30 PM
Doors open half an hour earlier.

Where:
address TBA
Baltimore, MD

REGISTER NOW

Cost:
0.00 — ASMP Leader
35.00 — ASMP Member
70.00 — Non-member
50.00 — Professional Association member
10.00 — Student

This registration fee will admit you to one, two or all three segments. Remember: If you want your portfolio or website to be reviewed, you must also register here!

The Speaker
Bill Cramer is founder and CEO of Wonderful Machine, a curated directory of high-quality photographers serving commercial and editorial clients worldwide. He is also an accomplished photographer in his own right, specializing in environmental portraiture for a wide range of corporate, editorial and advertising clients including Forbes, BBDO, Comcast and Accenture.

In 2007, seeing an opportunity to build a better mouse trap, Bill created Wonderful Machine as a “source book on steroids.” In addition to providing clients with an eclectic selection of photographers from around the world, Wonderful Machine aggressively promotes those photographers using email campaigns, print mailers, web ads, social media, publicity, phone calls, and portfolio events. Wonderful Machine also offers photographers a host of consulting services including help with estimates, production, web design, photo editing and more. The staff members frequently participate in industry events and contribute a popular monthly column on Pricing & Negotiating for aphotoeditor.com. Wonderful Machine currently works with over 600 photographers in 50 countries.

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Sustainable Business Models: Issues and Trends Facing Visual Artists

The rules of the game have changed and it’s no longer business as usual in today’s crowded visual arts marketplace. As clients revise their marketing strategies to keep up with new outlets and technologies, imaging professionals are responding by adapting their own business models and evolving from the old “shoot and sell” prototype. Creatives who understand the options and are willing to make the commitment to develop new approaches will succeed. Join thought leaders to discuss the impact of shifts in the industry, and creative approaches to compensation that will lead to sustainable business models for imaging professionals.

Schedule of Events

9 am Welcome — Gene Mopsik, ASMP Executive Director
9:15 to 10:15 am A Candid Discussion with Working Pros. Have they found the answers?
A discussion with leading advertising, commercial, editorial, and journalism photographers about necessary and successful business transitions for the changed visual media industry. By creating a casual setting, we hope to allow for real world questions and conversation with this diverse group of amazing imaging professionals.
Moderator: Jay Kinghorn
Panelists:

10:15 to 10:45 am 30 minute break
10:45 to 11:45 am Current Distribution Models that Offer Compensation to Creators. Are these the answers?
This discussion brings together varied visual content distribution models from the traditional art buyer who adapts to serve clients new marketing needs to entrepreneurs building technologies that provide the infrastructure for the creator to sell direct.
Moderator: Jay Kinghorn
Panelists:

  • Liz Miller-Gershfeld — VP and Senior Art Producer, Energy BBDO
  • Allen Murabayashi — Chairman and co-founder, PhotoShelter
  • Susan White — Executive Director, Trunk Archive and former director of photography at Vanity Fair
11:45 am to 1:15 pm Lunch Break
1:15 pm Welcome back — Gene Mopsik
1:15 to 3:30 pm The Challenge: Sustainable and Ongoing Creator Compensation
Richard Dale Kelly leads a distinguished panel of progressive industry thought leaders in a conversation focused on what we really need and how to build it. Is the answer in technology, the Internet, high-end content or something else entirely?
Moderator: Richard Dale Kelly
Panelists:

Admission is free. Pre-registration is required.

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We invite you to attend this free webinar series:

The Future of Art & Commerce: what creators and users of visual content need to know in these rapidly changing times

A series of ten free webinars jointly produced by the American Society of Media Photographers (ASMP) and Copyright Clearance Center (CCC) to educate creators and users on copyright, licensing and monetization of content. The series will open an honest dialogue about conflicting pressures for both content creators and users; while exploring a variety of mutually beneficial suggestions and solutions.

Live attendance is limited but all registrants receive a free recording after the event. To see the full listing of these FREE events, CLICK HERE

Coming Up Next:

Understanding Fair Use – This Tuesday!
With Fred Haber & Vic Perlman
Tuesday, November 15, 2011
1:00 – 2:00 pm, eastern
THIS SESSION IS FULL.
Please register to receive a free recording of the program.
FULL DETAILS & REGISTRATION

What Everyone Should Know About Licensing
With Susan Carr
Wednesday, December 7, 2011
1:00 – 2:00 pm, eastern
Live attendance is limited. Register today!
FULL DETAILS & REGISTRATION

How to Write (and Read) Licenses
With Jeff Sedlik
Wednesday, December 14, 2011
1:00 – 1:45 pm, eastern
Live Attendance is limited. Register today!
FULL DETAILS & REGISTRATION

About ASMP: The American Society of Media Photographers is the premier trade association for the world’s most respected photographers. ASMP is the leader in promoting photographs’ rights, providing education in better business practices, producing business publications for photographers and helping to connect purchases with professional photographers. For more information, visit www.asmp.org

About CCC: Representing copyright holders from nearly every country in the world, CCC is a global rights broker for millions of the world’s most sought after materials, including in- and out-of-print books, journals, newspapers, magazines, images, blogs and ebooks. For more information, visit www.copyright.com

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RECORDING OUR HISTORY: Faces Behind the Camera
A Photography Show On Capitol Hill assembled by the Copyright Alliance in partnership with Copyright Alliance member organizations APA, ASMP and PPA.
The show is on view the week of September 19 – 23, 2011 in the Senate Russell Building Rotunda, Constitution Avenue and 1st Street, NE, Washington, DC 20002
APA members John Chiasson, Michael Grecco, Tamara Reynolds and Bob Schatz have an image on exhibit.
On Thursday, September 22 from 5:30 to 7:30 pm join the Copyright Alliance for drinks and snacks (Dutch treat) to celebrate the exhibit at Bistro Bis, 15 E Street, NW, Washington DC 20001

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DOING WELL BY DOING GOOD: Working in the Non-profit/NGO Market

An Evening with Jamie Rose / Momenta Workshops
Wednesday, September 14, 2011

In the work-a-day world, it’s rare to find a path where you can both make a living and make a change. Helping to tell the story for Non-Profits and NGOs (non-governmental organizations) is one of those paths. Whether creating still imagery or video/multimedia documentaries, working with these organizations is a viable way to exercise your creative muscle and build a business.

Join us to hear Jamie Rose speak about what it means to shoot for non-profits, what the work looks like, and the practical in’s and out’s of working for these organizations.

Jamie Rose is an international award-winning photojournalist based here in Washington, DC. She has worked in 5 continents, won awards and grants for her documentary photography and has been a contract photographer with some of the world’s largest nonprofit organizations, including Doctors Without Borders and The Global Fund. Jamie’s work has been published in National Geographic Books, The New York Times Magazine, TIME, Newsweek, and others. She has been internationally recognized for her long term documentary projects on volunteer health care providers and humanitarian issues.

In 2009, Jamie joined Momenta as the Director of Workshops and creates the curriculum for that division. In 2011, she was awarded the United Nations’ ICP Photographers Leadership Award in New York City for her devotion to the field of documentary photography.

Don’t miss this important evening.

When:
September 14, 2011
6:30 pm Social & Refreshments
7:00 pm Program

Where:
Weschler Auditorium
American University
Washington, DC

Fee:
ASMP Members: $10
Non-Members: $20
Students: $5

Students: (With valid ID) $5

ASMP Members: $10

Non-members: $20

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DOING WELL BY DOING GOOD: Working in the Non-profit/NGO Market

An Evening with Jamie Rose / Momenta Workshops
Tuesday, September 14, 2011

In the work-a-day world, it’s rare to find a path where you can both make a living and make a change. Helping to tell the story for Non-Profits and NGOs (non-governmental organizations) is one of those paths. Whether creating still imagery or video/multimedia documentaries, working with these organizations is a viable way to exercise your creative muscle and build a business.

Join us to hear Jamie Rose speak about what it means to shoot for non-profits, what the work looks like, and the practical in’s and out’s of working for these organizations.

Jamie Rose is an international award-winning photojournalist based here in Washington, DC. She has worked in 5 continents, won awards and grants for her documentary photography and has been a contract photographer with some of the world’s largest nonprofit organizations, including Doctors Without Borders and The Global Fund. Jamie’s work has been published in National Geographic Books, The New York Times Magazine, TIME, Newsweek, and others. She has been internationally recognized for her long term documentary projects on volunteer health care providers and humanitarian issues.

In 2009, Jamie joined Momenta as the Director of Workshops and creates the curriculum for that division. In 2011, she was awarded the United Nations’ ICP Photographers Leadership Award in New York City for her devotion to the field of documentary photography.

Don’t miss this important evening.

For more info:
http://asmpdc.org/articles/doing-well-doing-good-working-non-profitngo-market.html

When:
September 14, 2011
6:30 pm Social & Refreshments
7:00 pm Program

Where:
Weschler Auditorium
American University
Washington, DC
Alexandria, VA 22314

Fee:
ASMP Members: $10
Non-Members: $20
Students: $5

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By spreading the word about social media with photogs. This is a GREAT service by our ASMP brethren and I am so happy they did this! Great job! -Jamie
From the ASMP blog…
Getting the Most Out of Social Media

YPA The new social media landscape offers great opportunities to promote your way to a strong, successful business – if you know how to navigate it. ASMP’s new Social Media Tutorial provides just the help you need to guide you through the ins and outs of the sites, blogging, posting images and video, legal considerations, developing a marketing system and more. Make the new media work for you! Learn from the experts how to connect with clients and show your creativity to prospects at asmp.org/tutorials/social-media-tutorial.html

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